Is This Crazy-Popular Treat Actually Good For You? I'm not an expert by any means," she admits. There's one thing in it, erythritol, but from what I found it's not as bad as some of the other chemicals in food. Meyer picked up Halo Top because she cares about what she puts in her body, and she liked what she saw on the label. "Their success has created a whole new ice cream segment!" "Halo Top resonates with Whole Foods Market shoppers because they're not only making a great tasting ice cream, but they're also hitting several nutritional notes - high protein, low calorie, low sugar and low fat - while also meeting our quality standards of no artificial colors, flavors or preservatives," says Eric Cusimano, the global category manager for the Whole Foods grocery team, who oversees frozen goods. The love affair is mutual, says Whole Foods. When I had sales calls, I definitely told them that!" "When I made the first iteration of Halo Top, I was walking up to my Whole Foods two blocks away and using ingredients from. They've been integral to what Halo Top has become," he says. I wanted my own thing."Īfter a few years of hitting the books, scheduling meetings, and bringing on a business partner, Woolverton got his big break when Whole Foods signed on to distribute Halo Top in 2013. "Being a corporate lawyer, you don't have ownership of anything. I had this ice cream that was pretty good - I was going to run with this," he says. I realized I was eating this way because of my own sugar issues, and other people had started eating that way. "I was very unhappy being a lawyer and I needed to escape. Justin Woolverton, CEO of Halo Top Chelsea Lupkinįortunately, misery is the other mother of invention. He landed on a treat he liked himself, but he still didn't see any business potential. Woolverton whipped together Greek yogurt and berries until he got sick of that trademark sour tang, then kept experimenting (with help from an ice-cream instruction book off Amazon). He wanted the creamy sweet satisfaction of ice cream, but without the sugar bomb to his body. "I got into ice cream because I was really making it for myself." "I don't do well on sugar," says Woolverton, who's had blood sugar issues in the past. ![]() ![]() The 37-year-old wasn't starting a business he just wanted a snack. Woolverton's the CEO of Halo Top, and he spent years working out the recipe in his kitchen. It All Started With One Guy Who Was Really Sick Of His Job. It's a lot of buzzwords, but does that make the food safe? Is healthy ice cream too good to be true? Even the big brands are getting in on the action: Breyers will start selling a similarly packaged low-calorie, high-protein ice cream this August, and Kroger's introduced a Low Cow line (also low-cal, non-GMO, gluten-free and low fat). The low-cal creamery pulled in $132.4 million last year.Īside from Halo Top, there's Enlightened (high-protein and high-fiber), Arctic Zero (lactose-, gluten-, and GMO- free), Wink Frozen Desserts (only plant-based ingredients, no sugar, no dairy), So Delicious Dairy Free (dairy-, gluten-, GMO-free). After launching in 2012, Halo Top's sales jumped 2,500 percent between 20, thanks to word of mouth and social media. We reserve the right to change or replace this Privacy Policy at our sole discretion at any time.To be fair, the brand isn't the first healthy ice cream, but it's quickly become the bestselling pint in America, surpassing Häagen-Dazs and Ben & Jerry's. Before providing any of your personal information on any such other website, you should review the policies on privacy and security for such website.įor all wholesale enquiries, please contact us directly – TO THIS PRIVACY POLICY Any such websites are wholly independent from our websites, and we have no control over those websites, their operators, their security, their privacy policies or their practices. Halo Top Websites may contain links to other websites operated by third parties. Unfortunately our New Zealand Halo Top range is not gluten free. You can find our full dairy flavour list here and our plant-based flavour list here WHAT HALO TOP FLAVOURS ARE AVAILABLE IN NEW ZEALAND You can find Halo Top in Countdown nationwide.
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